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With 100% Portuguese design and manufacturing, Play Up is proud of its strong textile heritage (the mother house has 30 years of existence) and its proven know-how. Play Up's mission is to produce high quality garments through innovation and based on the principles of sustainability, social responsibility and creating value. They care for the planet - more than 50% of the collection is made with organic cotton. They care for your child's skin - garments are all made according to standard 100 by OEKO-TEX®, free of harmful substances.