I DIG DENIMI dig denim was founded in Gothenburg in 2009 by designer Hanna Clavegård. Taking inspiration from the rocky beaches of Sweden’s west coast she began designing denim for kids. "Denim is malleable, durable and practically eternal. There isn’t much that stays with you like a good pair of jeans, and I want everyone to have their very own. Denim that’s ready for everything – a celebration, a vacation or a climb on the rocks. I strongly encourage climbs on rocks. Denim just makes everything possible and that’s what I love most about it. I really do dig denim.” – Hanna Clavegård
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